Extrospective Bias Explorer · Design for real users
Where your users' minds bend.
The biases worth designing around — in interfaces, flows and behaviour. Pick how you want to explore, then narrow down to the patterns, goals or journey stages you're shaping.
Checking your own thinking? Introspective Explorer →
Filtering by
Showing 116 of 186 biases
Absent-Mindedness#001
Ambiguity Bias#003
Anchoring Bias#004
Anthropomorphism#006
Appeal to Novelty#007
Appeal to Probability Fallacy#008
Attentional Bias#010
Authority Bias#011
Automation Bias#012
Availability Heuristic#013
Backfire Effect#014
Bandwagon Effect#015
Barnum Effect#016
Bizarreness Effect#021
Change Blindness#022
Cheerleader Effect#023
Choice-Supportive Bias#024
Context-Dependent Memory#031
Continued Influence Effect#032
Contrast Effect#033
Curse of Knowledge#036
Decoy Effect#038
Default Effect#039
Delmore Effect#041
Denomination Effect#042
Disposition Effect#043
Distinction Bias#044
Dunning-Kruger Effect#045
Duration Neglect#046
Effort Justification#047
Empathy Gap#049
Endowment Effect#050
Extrinsic Incentive Error#055
Fading Affect Bias#056
Focusing Effect#059
Forer Effect#060
Framing Effect#061
Gambler\#065
Generation Effect#066
Google Effect#067
Halo Effect#069
Hot-Hand Fallacy#072
Humor Effect#073
Hyperbolic Discounting#074
Identifiable Victim Effect#075
Illusion of Control#077
Illusion of External Agency#078
Illusion of Transparency#079
Illusory Truth Effect#083
Implicit Associations#085
Inattentional Blindness#087
Information Bias#088
Less-Is-Better Effect#093
Levels-of-Processing Effect#095
List Length Effect#096
Loss Aversion#097
Magic Number 7±2#098
Masked Man Fallacy#099
Memory Inhibition#100
Mental Accounting#101
Mere Exposure Effect#102
Misattribution of Memory#103
Modality Effect#105
Money Illusion#106
Mood-Congruent Memory Bias#107
Murphy\#110
Narrative Fallacy#111
Negativity Bias#114
Neglect of Probability#115
Next-in-Line Effect#116
Normalcy Bias#117
Omission Bias#122
Optimism Bias#123
Ostrich Effect#124
Paradox of Choice#128
Pareidolia#129
Part-List Cueing Effect#130
Peak–End Rule#131
Peltzman Effect#132
Picture Superiority#134
Placebo Effect#135
Planning Fallacy#136
Positivity Effect#137
Post-Purchase Rationalization#138
Processing Difficulty Effect#140
Pseudocertainty Effect#142
Reactance#143
Restraint Bias#146
Reverse Psychology#147
Rhyme-as-Reason Effect#148
Risk Compensation#149
Rosy Retrospection#150
Scarcity Effect#151
Selective Perception#152
Self-Consistency Bias#153
Self-Relevance Effect#154
Serial Position Effect#157
Serial Recall Effect#158
Social Comparison Bias#159
Source Confusion#161
Spacing Effect#162
Spotlight Effect#163
Status Quo Bias#164
Subadditivity Effect#166
Subjective Validation#167
Suffix Effect#168
Sunk-Cost Fallacy#170
Testing Effect#174
Time-Saving Bias#176
Tip-of-the-Tongue Phenomenon#177
Unit Bias#180
Von Restorff Effect#181
Weber–Fechner Law#182
Well-Traveled Road Effect#183
Zeigarnik Effect#184
Zero-Risk Bias#185
No biases match all of those filters.