Too Much
Information.
The world keeps trying to tell you everything. Brains keep trying not to listen to most of it. The biases below are the small, useful, sometimes embarrassing ways we decide what's worth noticing.
The filters you should know.
Tap any card for the full entry. Pages marked coming soon are still being written.
Confirmation Bias
We notice and remember evidence that fits what we already believe.
Availability Heuristic
Things easy to recall feel more common, true, or important.
Attentional Bias
Recurring thoughts and worries quietly steer what we see.
Frequency Illusion
After noticing something once, we suddenly see it everywhere.
Negativity Bias
Bad outcomes register louder and stick longer than good ones.
Selective Perception
Expectations filter what users actually see on a screen.
Bias Blind Spot
We catch bias in others while believing ourselves clear-eyed.
Change Blindness
We often miss large changes in our visual field when our attention is elsewhere.
Illusory Truth Effect
Repeated exposure makes a claim feel more credible — even when it's false.
Inattentional Blindness
We miss unexpected things in plain sight when our attention is elsewhere.
Automation Bias
We over-trust automated outputs and under-scrutinise what algorithms tell us.
Three other ways minds bend.
Not Enough
Meaning
Not Enough
Meaning
Stories, patterns, and confident-sounding causes filling in the gaps.
Need to
Act Fast
Need to
Act Fast
Decisions made before the picture is complete — and how to design for them.
What Should
We Remember
What Should
We Remember
Memory as reconstruction — peaks, endings, and the odd-one-out.